Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website

Danar Retno Sari; Erick Sorongan; Herdian Dwimas

doi:10.70310/3mpd9j54

Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website

Authors

¹⁾ Danar Retno Sari Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan
²⁾ Erick Sorongan Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan
³⁾ Herdian Dwimas Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan

https://doi.org/10.70310/3mpd9j54 Submitted: 2024-11-09 Published: 2025-01-02

Abstract

Pentingnya strategi penetapan harga sebagai komponen penting dari bauran pemasaran online juga telah disorot. Seiring lanskap digital yang terus berkembang, perusahaan harus tetap gesit dan responsif terhadap perubahan perilaku konsumen dengan teknologi inovatif untuk secara efektif memanfaatkan kehadiran online dan upaya pemasaran. CV. RNS berdiri sejak 2022, merupakan UMKM yang menyediakan produk suku cadang Alat-Alat Berat (A2B). Pelanggan UMKM ini meliputi Perusahaan di bidang pertambangan, dimana lokasi Perusahaan banyak di wilayah onsite tambang batu bara. CV. RNS saat ini melakukan komunikasi secara intensif dengan pelanggan melalui Telepon maupun WhatsApp. Pengembangan Company Profile dan E-katalog Suku Cadang A2B pada CV. RNS menjadi salah satu alternatif strategi pemasaran dan meningkatkan kualitas pelayanan.

Keywords:

UMKM, Pemasaran Digital, Website, E-Katalog, Company Profile

References

[1] S. M. Shroff and C. T. Sreeramareddy, “Marketing claims, promotional strategies, and product information on Malaysian e-cigarette retailer websites-a content analysis,” Subst Abuse Treat Prev Policy, vol. 19, no. 1, pp. 1–9, 2024, doi: 10.1186/s13011-024-00592-z.
[2] P. Marion et al., “The effects of agricultural output market access interventions on agricultural, socio-economic, food security, and nutrition outcomes in low- and middle-income countries: A systematic review,” Campbell Systematic Reviews, vol. 20, no. 2, 2024, doi: 10.1002/cl2.1411.
[3] J. P. Graesch, S. Hensel-Börner, and J. Henseler, “Information technology and marketing: an important partnership for decades,” Industrial Management and Data Systems, vol. 121, no. 1, pp. 123–157, 2021, doi: 10.1108/IMDS-08-2020-0510.
[4] D. P. Sakas and N. T. Giannakopoulos, “The Role of Web Page Auditing in Centralized Payment Networks’ Digital Marketing Enhancement BT - Computational and Strategic Business Modelling,” in Computational and Strategic Business Modelling, D. P. Sakas, D. K. Nasiopoulos, and Y. Taratuhina, Eds., Cham: Springer International Publishing, 2024, pp. 69–77.
[5] B. F. Endarwati, I. P. D. A. S. Prabowo, C. S. Rahendaputri, H. D. Sumpena, and J. A. Sibatuara, “Prototyping on a MSME’s website to increase its products sales and promotion (Case; A local MSME in Penajam Paser Utara Regency),” AIP Conf Proc, vol. 2920, no. 1, p. 20004, Feb. 2024, doi: 10.1063/5.0179621.
[6] Z. Huang and M. Benyoucef, “A systematic literature review of mobile application usability: addressing the design perspective,” Univers Access Inf Soc, vol. 22, no. 3, pp. 715–735, 2023, doi: 10.1007/s10209-022-00903-w.
[7] M. A. Stranisci, E. Bernasconi, V. Patti, S. Ferilli, M. Ceriani, and R. Damiano, “The World Literature Knowledge Graph,” Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 14266 LNCS, pp. 435–452, 2023, doi: 10.1007/978-3-031-47243-5_24.
[8] L. M. Singer and P. A. Alexander, “Reading on Paper and Digitally: What the Past Decades of Empirical Research Reveal,” Rev Educ Res, vol. 87, no. 6, pp. 1007–1041, 2017, doi: 10.3102/0034654317722961.
[9] N. Cavdar Aksoy, E. Tumer Kabadayi, C. Yilmaz, and A. Kocak Alan, “A typology of personalisation practices in marketing in the digital age,” Journal of Marketing Management, vol. 37, no. 11–12, pp. 1091–1122, 2021, doi: 10.1080/0267257X.2020.1866647.
[10] G. Todorova and G. Zhelyazkov, “Impact of marketing communication mix on business results of SMEs,” SHS Web of Conferences, vol. 120, p. 02016, 2021, doi: 10.1051/shsconf/202112002016.
[11] M. Nuseir and G. El Refae, “The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies,” International Journal of Data and Network Science, vol. 8, no. 4, pp. 2435–2444, 2024, doi: 10.5267/j.ijdns.2024.5.014.
[12] G. Elrefae and M. Nuseir, “The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction,” International Journal of Data and Network Science, vol. 8, no. 3, pp. 1771–1780, 2024, doi: 10.5267/j.ijdns.2024.2.011.
[13] U. Ibrahim, “Assessing the Impact of Mobile Applications on Student Engagement in ICT and Computer Science Education,” International Journal of Applied Educational Research (IJAER), vol. 2, no. 1, pp. 51–62, 2024, doi: 10.59890/ijaer.v2i1.1457.
[14] Q. Abbas, “The Impact of Personalization Strategies on Consumer Engagement and Conversion Rates in Digital Marketing,” Int. j. adv. multidisc. res. stud, vol. 4, no. 1, pp. 452–454, 2024, [Online]. Available: www.multiresearchjournal.com
[15] T. Chen, P. Samaranayake, X. Y. Cen, M. Qi, and Y. C. Lan, “The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study,” Front Psychol, vol. 13, no. June, 2022, doi: 10.3389/fpsyg.2022.865702.
[16] J. Hariharan, A. T. Sheik, C. Maple, N. Beech, and U. I. Atmaca, “Customers’ Perception of Cybersecurity Risks in E-Commerce Websites,” IET Conference Proceedings, vol. 2023, no. 14, pp. 53–60, 2023, doi: 10.1049/icp.2023.2565.
[17] M. Miao, T. Jalees, S. I. Zaman, S. Khan, N. ul A. Hanif, and M. K. Javed, “The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment,” Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 10, pp. 2184–2206, 2022, doi: 10.1108/APJML-03-2021-0221.

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Permission is granted subject to the terms of the License under which the work was published. Permission will be required if your reuse is not covered by the terms of the License.

How to Cite

Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website. (2025). Jurnal Teknologi Cerdas , 2(2). https://doi.org/10.70310/3mpd9j54