Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website

Danar Retno Sari; Erick Sorongan; Herdian Dwimas

doi:10.70310/3mpd9j54

Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website

Authors

¹⁾ Danar Retno Sari Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan
²⁾ Erick Sorongan Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan
³⁾ Herdian Dwimas Jurusan Rekayasa Elektro, Politeknik Negeri Balikpapan

https://doi.org/10.70310/3mpd9j54 Submitted: 2024-11-09 Published: 2025-01-02

Abstract

Pentingnya strategi penetapan harga sebagai komponen penting dari bauran pemasaran online juga telah disorot. Seiring lanskap digital yang terus berkembang, perusahaan harus tetap gesit dan responsif terhadap perubahan perilaku konsumen dengan teknologi inovatif untuk secara efektif memanfaatkan kehadiran online dan upaya pemasaran. CV. RNS berdiri sejak 2022, merupakan UMKM yang menyediakan produk suku cadang Alat-Alat Berat (A2B). Pelanggan UMKM ini meliputi Perusahaan di bidang pertambangan, dimana lokasi Perusahaan banyak di wilayah onsite tambang batu bara. CV. RNS saat ini melakukan komunikasi secara intensif dengan pelanggan melalui Telepon maupun WhatsApp. Pengembangan Company Profile dan E-katalog Suku Cadang A2B pada CV. RNS menjadi salah satu alternatif strategi pemasaran dan meningkatkan kualitas pelayanan.

Keywords:

UMKM, Pemasaran Digital, Website, E-Katalog, Company Profile

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How to Cite

[1]

D. R. Sari, E. Sorongan, and H. Dwimas, “Efektifitas pemasaran digital produk suku cadang A2B menggunakan konsep e-catalog berbasis website”, J Teknologi Cerdas, vol. 2, no. 2, Jan. 2025, doi: 10.70310/3mpd9j54.